Handel’s opens new Livermore scoop shop as Bay Area growth continues

Handel’s Ice Cream will open its newest Bay Area location in Livermore on July 16, adding another shop to the brand’s California expansion. The opening gives the family behind the Walnut Creek and Brentwood stores a second East Bay foothold and brings 47 rotating flavors to 1912 First Street.

Why it matters: - Handel’s Ice Cream is deepening its Bay Area footprint as California remains a key growth market for the brand. - The Livermore shop gives local customers another neighborhood option for pickup, delivery and catering. - The opening adds to the Greenes’ regional family business, which already includes the brand’s first Bay Area store in Walnut Creek and a recent Brentwood location.

What happened: - Handel’s Ice Cream will celebrate the grand opening of its Livermore store on Thursday, July 16. - The shop is located at 1912 First Street in Livermore, California. - James and Julie Greene own and operate the new location. - James Greene is a Rancho Las Positas Elementary and Junction Junior High School alumnus, making the opening a hometown return.

The details: - The Livermore shop will serve 47 rotating flavors. - Customers can order through DoorDash, Uber Eats and Postmates. - The location will also offer catering services. - Store hours are Sunday through Thursday from 11:00 a.m. to 10:00 p.m. - Friday and Saturday hours are 11:00 a.m. to 11:00 p.m. - Handel’s has made and sold ice cream since 1945. - The brand was founded in Youngstown, Ohio, by Alice Handel and later purchased by Lenny Fisher. - Handel’s says its ice cream is made by hand in small batches at each location. - The brand lists 48 flavors available every day, plus more than 140 additional seasonal flavors. - Handel’s says it has more than 175 locations across 20 states. - The company points to honors from Franchise Times, Fast Casual and Entrepreneur Magazine, including a #1 Sweet Treat ranking, a Top 10 Brand to Buy designation, a spot on Franchise Times’ Top 400 and Fast & Serious lists, and recognition on Entrepreneur’s Top 500 Franchise list.

Between the lines: - The Livermore opening shows the Greenes are building a multi-store presence in the East Bay rather than treating each shop as a standalone launch. - Local-school ties and community language suggest the brand is positioning the store as a neighborhood gathering place, not just a dessert counter. - The emphasis on delivery and rotating flavors signals an effort to meet both convenience-driven customers and repeat visitors.

What's next: - Handel’s will open the Livermore store on July 16 and begin serving customers immediately afterward. - The brand is continuing to expand nationwide, with franchise growth still in motion. - More information is available at the Livermore store page and franchise opportunities.