Integrity Pool Scapes opens new Bethalto headquarters

Integrity Pool Scapes marked the opening of its new Bethalto headquarters with a ribbon-cutting event that drew customers, employees and community members on July 23. The expansion supports the custom pool builder’s move into larger residential projects across the Metro East and greater St. Louis area.

Why it matters: - The new Bethalto headquarters gives Integrity Pool Scapes room to pursue larger, more complex residential pool and backyard projects. - The expansion signals continued growth for a local custom pool builder serving the Metro East and greater St. Louis area.

What happened: - Integrity Pool Scapes held a grand opening and ribbon-cutting at 300 Rou Des Chateaux in Bethalto. - The free event ran from 5 to 9 p.m. on July 23 and drew customers, employees, families and community supporters. - The Bethalto Chamber of Commerce joined the celebration and welcomed the company to the local business community. - The event included food trucks, music, cornhole, a bounce house and giveaways.

The details: - Owner James Pritchard said the turnout reflected support from customers, the community and the company’s team. - Integrity Pool Scapes has added designers, project managers and crew members as its projects have become more detailed and ambitious. - Pritchard said the company’s growth is tied to the people doing the work and the culture behind the business. - The company’s core values include integrity, master craftsmanship, a positive and professional attitude, accountability, communication and teamwork. - Integrity Pool Scapes designs and builds custom inground pools and full backyard environments in a single plan. - The company coordinates patios, pool houses, outdoor kitchens, decks, pavilions, retaining walls, concrete work, lighting and landscaping. - One project underway this summer is a highly customized pool design that reflects the more sophisticated builds the company is taking on. - Integrity Pool Scapes uses 3D renderings so clients can see the finished space before construction begins.

Between the lines: - The new headquarters points to a shift from standard pool jobs toward higher-end, fully integrated outdoor living projects. - The company is trying to pair growth with a culture-first message, positioning quality and accountability as part of its brand. - The focus on custom layouts and visualization tools suggests a sales approach built around design collaboration rather than off-the-shelf plans.

What's next: - Integrity Pool Scapes plans to keep taking on larger projects across the Metro East and greater St. Louis area. - Pritchard said the company intends to stay grounded in the same principles that built the business. - The company says it is most focused on what comes next after the headquarters opening and the summer project pipeline.

The bottom line: - The Bethalto headquarters opening marks a visible step in Integrity Pool Scapes’ growth and its push into more complex outdoor living construction.