Viva Agave expands into New Jersey with Regal Wine Imports

Viva Agave, the 100% Blue Weber agave spirit from Jalisco, Mexico, is now available in New Jersey through Regal Wine Imports. Shipments to retail and on-premise accounts begin in August, giving the brand broader U.S. access as it adds a new market.

Why it matters: - New Jersey gives Viva Agave a larger foothold in the U.S. market. - The launch expands availability for a spirit positioned for cocktails and tequila-style drinks. - Regal Wine Imports becomes the brand’s New Jersey distribution partner.

What happened: - Viva Agave is now available in New Jersey through Regal Wine Imports. - Shipping to retail and on-premise accounts starts in August. - The brand is imported by Two Sons Imports LLC. - Viva Agave is produced in Jalisco, Mexico, from 100% Blue Weber agave.

The details: - New Jersey accounts will carry Viva Agave Silver, Reposado and Añejo. - The lineup will be sold in 750ml, 1L and 1.75L formats. - The core line is 80 proof and 40% ABV. - Viva Agave is additive-free, gluten-free, non-GMO and contains no added sugar. - The spirit is made from late-harvest agave sourced from independent family farms. - Viva Agave was first registered in Mexico in 2002 and has been in production since the late 1990s. - The brand entered the U.S. market in 2019. - Viva Agave is built for margaritas, palomas and other citrus-forward drinks. - New Jersey buyers and operators can request samples, pricing and point-of-sale materials through Regal Wine Imports or by emailing info@twosonsimports.com.

Between the lines: - Viva Agave is being positioned as a tequila alternative with a cleaner-label pitch. - The New Jersey launch extends a brand with most of its history in Mexico to a wider consumer base. - Nick Roady, VP of Sales & Marketing at Two Sons Imports LLC, said New Jersey opens the brand to a much wider audience and that Regal is the right partner for the move. - The brand’s cocktail focus suggests an on-premise strategy alongside retail distribution.

What’s next: - Regal Wine Imports will begin placing Viva Agave into New Jersey retail and on-premise accounts in August. - Buyers and operators can start requesting samples and sales materials now. - More information is available through the brand’s LinkedIn page.

The bottom line: - Viva Agave is using New Jersey to deepen its U.S. presence with a distribution deal built around premium agave credentials and cocktail-friendly positioning.