GLO by CO2Lift enters consumer beauty with Cosmoprof debut

GLO by CO2Lift made a consumer-facing push at Cosmoprof North America Las Vegas 2026, using the Discover Beauty section and an off-floor creator experience to introduce more shoppers to carboxytherapy. The activation signals the brand’s move from professional aesthetics toward direct-to-consumer and retail beauty.

Why it matters: - GLO by CO2Lift used Cosmoprof North America Las Vegas 2026 to broaden awareness of carboxytherapy beyond professional aesthetics. - The activation gave the brand a consumer-stage platform in a crowded beauty market where education, creator content and hands-on experience shape discovery. - The company is aiming to grow its direct-to-consumer and retail presence with a science-led skincare message.

What happened: - GLO by CO2Lift exhibited in the Discover Beauty section at Cosmoprof North America Las Vegas 2026. - The brand presented its collection to attendees and focused on explaining topical carboxytherapy and its role in skin health, hydration and visible radiance. - Celebrity beauty artist Kamilla Rovshanbekova and model Umi Ubaydullaeva joined the booth and helped create fashion and beauty content around the products. - GLO by CO2Lift also hosted four creators for a multi-day CO2Lift Experience in Las Vegas. - The invited guests were actress Ediza Ferris, singer and creator Kristina Menissov, content creator Yanina Makoviy and petite model Aiyah Hammond.

The details: - The creator trip centered on wellness, beauty, education and hospitality. - Guests stayed at ARIA Resort & Casino. - Their rooms were curated with CO2Lift products, beauty essentials and personalized gifting. - The itinerary included a private dinner at Scarpetta, a family-style dinner at Lemongrass at ARIA and a full day at Cosmoprof with the GLO by CO2Lift team. - Lana Kerr, founder and CEO of CO2Lift, said the goal was to introduce a new consumer to carboxytherapy and make the science easy to understand. - GLO by CO2Lift is built from CO2Lift’s professional aesthetic technology and is positioned as an at-home skincare option. - The brand says the line is designed for consumers looking for hydrated, radiant and healthy-looking skin. - The company is part of Lumisque Inc. - The brand’s social account is Instagram.

Between the lines: - The launch strategy blends trade-show visibility with creator-led storytelling, which is how many beauty brands now try to convert attention into trust. - By framing carboxytherapy as a consumer ritual rather than only a clinic treatment, GLO by CO2Lift is trying to expand the market for a niche aesthetic technology. - The emphasis on education suggests the brand sees category understanding as a bigger hurdle than product awareness.

What's next: - GLO by CO2Lift is likely to keep building its presence across direct-to-consumer and retail beauty channels. - The Cosmoprof activation sets up more consumer-facing education and content around the brand’s carboxytherapy platform. - CO2Lift is signaling that its next phase will focus on translating professional credibility into broader beauty adoption.