Harvest Snaps moves into the salty snack aisle with new veggie straws and cheese puffs

Harvest Snaps is expanding beyond the produce aisle with two new salty snacks launching nationwide in November 2026. The Veggie Straws and Cheese Puffs lean on yellow peas and avocado oil to target shoppers looking for better-for-you snacks with familiar formats.

Why it matters: - Harvest Snaps is pushing into a bigger snack occasion by entering the salty snack aisle, where reach and repeat purchase can scale faster than in produce-set merchandising. - The launch gives the brand two mainstream formats with plant-based ingredients, aiming to compete in a category often built around potato and corn. - The products are positioned to appeal to families and shoppers looking for recognizable ingredients, protein, and fiber in a snack they already know how to buy.

What happened: - Harvest Snaps introduced two new products: Veggie Straws and Cheese Puffs. - Both products use yellow peas as the #1 ingredient and include premium avocado oil. - The products are available for retailers nationwide to order now. - Shelf availability begins in November 2026. - The suggested retail price is $4.99.

The details: - Veggie Straws come in Sea Salt, Zesty Ranch, and Sweet ’n Spicy. - The straws are a tri-color mix of green, red, and yellow. - Spinach, tomato, beet, and turmeric powders provide the color. - Each serving of Veggie Straws has 2g of protein and 1g of fiber. - Veggie Straws are Non-GMO Project Verified and certified gluten free. - Cheese Puffs come in Cheddar & Sour Cream and White Cheddar Jalapeño. - Each serving of Cheese Puffs has 3g of protein and 2g of fiber. - Cheese Puffs are certified gluten free. - The launch will be supported by a fully integrated marketing campaign focused on awareness, trial, and velocity at shelf. - Calbee America, Inc. said the line brings Harvest Snaps to the center of store with two of the most popular salty snack formats.

Between the lines: - The move signals Harvest Snaps is trying to broaden from a niche better-for-you brand into a more conventional snack player without dropping its plant-based positioning. - Yellow peas give the company a way to talk about nutrition and ingredient simplicity while still delivering the taste profile of familiar snack formats. - The marketing push suggests Calbee America wants to turn distribution into actual shelf movement, not just new item placement.

What's next: - Retailers can place orders now. - Consumers should start seeing the products on shelves beginning in November 2026. - The company is likely to use the new formats to build awareness for the Harvest Snaps brand beyond its core aisle and existing shopper base.

The bottom line: - Harvest Snaps is betting that better-for-you ingredients can win in a much bigger arena when they are packaged as snacks shoppers already understand.