INVIA launches agentic headless product catalog with built-in partner billing

INVIA has introduced a new product catalog designed to help telcos launch, price and bill partner services faster without legacy billing code changes. The release combines AI-led product setup, API-first architecture and bill-on-behalf support in a single model across consumer, enterprise and wholesale businesses.

Why it matters: - Telcos face pressure to launch cloud, security, AI and partner services faster. - INVIA’s new catalog is built to shorten the path from partner agreement to a billable offer. - The platform aims to reduce dependence on long billing-system release cycles.

What happened: - INVIA announced the launch of its Agentic and Headless Product Catalog with built-in Bill on Behalf. - The product is designed for Consumer, Enterprise and Wholesale use cases. - The launch targets telcos that want to design, price and launch new products, including third-party services, without code changes to legacy billing systems. - The announcement was made in Sydney, New South Wales, Australia, on October 13, 2026.

The details: - The catalog combines AI-led product configuration, an API-first headless architecture and native partner billing in one product model. - An embedded AI agent acts as a product consultant. - Users can build products, pricing, bundles and eligibility rules in natural language. - The platform connects into existing BSS through INVIA’s BSS Bridge. - Bill on Behalf allows partner and third-party services to be configured in the same catalog and billed on one customer invoice. - Fabric AI, INVIA’s agentic orchestration layer, supports the path from partner capability to product to revenue. - INVIA says the workflow covers integrate, configure, package, sell, bill and settle.

Between the lines: - The release positions agentic AI as a practical layer between legacy billing infrastructure and new revenue models. - The product is aimed at removing operational friction that has slowed partner-service launches in telecom. - The commercial message is clear: give operators more control while compressing time to market. - Vineesh Thadakamalla, chief growth and strategy officer at INVIA, said the catalog can help telcos move from a partner agreement to a live, billable offer in days, not months.

What’s next: - INVIA is directing interested customers to book a demo at More information. - The company is also directing readers to its social channels, including LinkedIn and YouTube. - The broader test will be whether telcos use the platform to launch partner offers faster and with fewer system changes.

The bottom line: - INVIA is betting telcos want a faster way to turn partner services into billable products without waiting on legacy billing upgrades.