Nulo lands at Hollywood Feed stores nationwide

Nulo pet food is expanding into Hollywood Feed’s 179 locations across 19 states, starting with a soft launch in select markets on Oct. 19 and a full rollout on Nov. 2, 2026. The deal gives Nulo broader retail reach while adding a premium nutrition brand to Hollywood Feed’s shelves.

Why it matters: - The partnership puts Nulo in front of more pet owners through Hollywood Feed’s 179 stores across 19 states. - The expansion strengthens Nulo’s retail presence as the brand continues to grow in pet specialty. - Hollywood Feed adds a premium nutrition option for customers looking for higher-protein, lower-carb pet food.

What happened: - Hollywood Feed will add Nulo pet food and nutritional products to its stores. - Select markets in Georgia, Indiana and Ohio will begin a soft launch on Oct. 19, 2026. - Nulo products will be available in all 179 Hollywood Feed locations starting Nov. 2, 2026. - The rollout covers Hollywood Feed stores in 19 states.

The details: - Hollywood Feed will carry Nulo’s high-meat grain-free Freestyle line. - The retailer will also stock Nulo’s oven-baked Culinary Harvest recipes. - Hollywood Feed will offer a variety of wet foods for dogs and cats. - Nulo says its recipes are built around high animal-based protein, low-carb nutrition, low-glycemic ingredients and gut-health support. - Nulo is partnered with Olympic athletes including shot putter Ryan Crouser and speed skater Jordan Stolz. - Nulo says that athlete-focused positioning has helped make it the 6th-largest pet food brand in U.S. pet specialty retail.

Between the lines: - The partnership pairs Hollywood Feed’s store-level nutrition guidance with Nulo’s premium brand positioning. - Hollywood Feed is betting that customers will respond to a brand tied to performance, wellness and ingredient quality. - Nulo gains a larger platform at a time when premium pet food competition remains intense. - Dr. Greg Aldrich, chief operating officer at Nulo, said Hollywood Feed’s focus on educating pet parents aligns with Nulo’s approach to nutrition. - Shawn McGhee, president of Hollywood Feed, said the retailer is looking for products that support pets’ nutrition, longevity and quality of life.

What’s next: - Hollywood Feed customers in the first launch markets will see Nulo products before the broader chain rollout. - The wider launch on Nov. 2 will make Nulo available across Hollywood Feed’s full store base. - Nulo’s retail growth will likely hinge on how quickly Hollywood Feed shoppers adopt the line.

The bottom line: - Nulo is gaining a major new retail channel, and Hollywood Feed is adding a premium brand that fits its nutrition-first positioning.

More information: Nulo - Hollywood Feed